It seemed appropriate to write a *Deluxe Version* of the what “I’m reading section” this time. And not just because I’ve been lagging on updating it. Apologies are certainly in order since I have missed several months and of course have kept reading during those times. Since I also moved to the next town over, I have all the most recent reads with me in “current books” boxes as opposed to the wall-o-boxes of books which are less current but still very relevant reads currently in storage (for now). While in my mind I have “just a few” books at the new place, I also keep going to events and buying stacks of books because you know I can’t help myself. Plus some of the events (last week’s Internet Summit in Raleigh for example) have book bundles included as part of an upgraded experience which of course I had to spring for–
So, there’s been quite a bit going on. And thankfully several of these events have been helpful for identifying strategies for me to get more done. When I was in Atlanta, one of my goals for the very intensive event there with Diane Conklin (a past recepient of the GKIC Marketer of the Year — which if you know what that is, it’s a very big deal) was to figure out ways to leverage and scale what I do.
In the past several months I’ve realized that my most scarce resource right now is time. Which is probably not surprising… but anyway – there’s a lot of very new and exciting stuff on the horizon and now that two very experienced coaches from two different states (Diane and Denise) have both said YOU NEED TO OUTSOURCE, I am proud to say I have. I’d been scouting some local people for several months but had not taken the time to define a task for them. So, the morning after I got back from ATL, I went out to a diner, ordered up my favorite brain food Eggs Benedict and after the egg yolks did their magic, realized I had the perfect task.
Fortunately the team is now ON IT… and they’re real go-getters so the new site is on track to be released DECEMBER 1ST. Let the countdown begin. There’s a funny story about how this team came together and it involves flyers with QR codes. I’ll save that for later…
So, between events in Colorado, Atlanta, and Raleigh I’ve been desperately trying to digest, assimilate and use the new info (and the valuable reminders of things I already know but have not been doing…). This has handily coincided with Salty Waters Spa opening, and BR3 Spa having a last minute special. That’s right, I’ve been paying to take serious “time outs” in floatation tanks to give my brain extra time to rest, digest, etc. all the info and the resulting strategic decisions to make… Dang it… this must mean I’m an adult, I’ve paid to be “put in time out”. Oh well. It works, so I do it.
If you want to catch up on a lot of the highlights of last month, including various cameos (Andy Fossett of GMB, author Christopher McDougall, Barks on Broadway‘s sponsorship of Walk for Wishes in Colorado, many plates of airport food, an epic rental car…) then definitely pop over to Instagram and scroll a bit.
What I’m Reading… Updated Nov 17th: (Including but not limited to…)
1. Running With Sherman: The Donkey With the Heart of a Hero Christopher McDougall
2. Almost Alchemy: Make Any Business of Any Size Produce More with Fewer and Less Dan S. Kennedy
3. This Is Marketing: You Can’t Be Seen Until You Learn to See Seth Godin
(Audible Listening)
Give and Take: A Revolutionary Approach to Success Adam Grant
Speaking of Audible, I was just combing through my various monthly subscriptions, memberships, etc. to make sure I was still getting value from them – and to see if there was anything I should discontinue. Audible has been incredibly useful, convenient and enjoyable (obviously I’m keeping it) but looking at my account I was staggered to realize exactly HOW MANY audiobooks I have listened to over the past year. When things get really hectic, I double down on my time during boring tasks (it’s why you might see me doing chores while wearing noise cancelling headphones). Anyway, with the holidays coming up, it might not seem immediately obvious, but a gift membership to Audible might be a great idea for someone you know!
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